Album Analysis: Whole Lotta Red

Rap as a genre has really evolved into so many styles that it is hard for artists to please their own fans sometimes in this age of digital media dominating our lives. The rollout and promotion for this album by Playboi Carti had fans and bystanders alike confused, and frustrated. It turned into endless memes about how Carti would never release the album, bla bla bla. What I really care about are the songs once the album dropped. It wasn't really a surprise drop, but some still expected the date to pass with no album. Famous artists releasing music these days has to involve drama, that takes the focus away from the music.

Once the album hit streaming services, it was met with mixed reviews and opinions. Many praised the production while being critical of Carti, as well as many trashing the project as a whole. I think that looking at an artist like him, and expecting him to make something that blows you away, is asking too much. Expectations and hype will always lead to disappointment.

I think this project is very divisive production wise, and lyrically. The flows and beats often clash with each other on this album, which is Carti's style. I think that the album overall is too long, coming in at 24 songs and 1 hour 3 minutes. However I think that this album has gems to it, that keep Playboi Carti among the top of the ranks as far as mumble trap rappers are concerned.

I do think that the tracks are less melodic and cohesive than "Die Lit." However, I think that is kind of the point. "Whole Lotta Red" is supposed to be this aggressive, dark soundscape. I think he does a decent job at establishing this vibe. Is this an album for everyone? Absolutely not, but I think it will be one that has lasting conversation value, and will be one that continues to cause disagreement. But hey, that is what music discourse is about, right?